Carmella Lanni-Giardina is co-owner of V Marks the Shop, Philadelphia’s first all-vegan convenience store. A former food blogger turned digital analyst from the Bronx, NY, Carmella has shifted her career path into growing veganism as a connector across various social constructs. She organizes events, such as Philly Vegan Pop Flea, as a means to show the contributions of vegan & veg-friendly businesses, non-profits and individuals to the local economy. while growing community in all-inclusive spaces. Carmella now resides in Philly with her partner (in life & business), Carlo Giardina in a home run by 3 wacky cats named Connie, Mozzie & Millie. She still likes posting food photos on Instagram once in a while.